precision
client:
Zero Point Precision & reliability
work:
Strategy | branding
Zero Point Precision & Reliability provides a full range of electrical and instrumentation services. They aim to make a difference in the industry by offering innovative and reliable services that ensure maximum efficiency and safety in energy operations.
Their services include design, construction, maintenance, material procurement, and various other services for the power generation and utility distribution industries.
Constructing a precision brand
I devised a strategy that met the client’s needs to target the power generation and utility distribution industries.
Strategy
Designing a logo that appealed to all industries was a challenge. However, incorporating gears proved to be an effective medium. To further tie in the "zero" aspect, the gears are encompassed in a symbolic "o" shape.
Results
Establishing brand recognition across multiple industries in order to attract potential clients.