Let’s get social

client:
Visual college of art and design (VCAD)

work:
Strategy | Digital

VCAD is highly regarded for providing a well-rounded arts education in an environment that emphasizes creativity and individuality. Our campuses in Vancouver, Calgary, and Mississauga will prepare you for a new and rewarding career in art and design.

→ vcadca

developing a digital voice for vcad

Working with the social team to improve VCAD's brand identity and increase engagement with their target audience of current and prospective art students.

Strategy

Throughout the pandemic, VCAD heavily relied on devising innovative ways for the target audience to engage, such as through the use of infographics, contests, drawing sessions, and other interactive initiatives.

However, now that life has returned to normal, the shift has been to focus on highlighting the exciting activities and events taking place on our campuses.

Check out VCAD’s Instagram page:
→ vcadca