Within Reach
client:
Visual college of art and design (VCAD)
work:
Strategy | Advertising | digital
VCAD is highly regarded for providing a well-rounded arts education in an environment that emphasizes creativity and individuality. Our campuses in Vancouver, Calgary, and Mississauga will prepare you for a new and rewarding career in art and design.
Strengthening the brands foundation
Together with VCAD's content team, I crafted a refreshed visual identity to strengthen VCAD's presence in the marketplace and effectively reach the target audience - students.
Strategy
Utilizing digital advertising through Google, Facebook and Youtube to create visually captivating promotional materials that resonate with individuals who have an artistic inclination.
results
Boosting brand recognition among prospective students, in order to encourage them to enroll in their career journey.
